About Efficiensa
Empowering small businesses with intelligent software solutions
Our Story
Our journey with Efficiensa began in 2023, driven by a fundamental belief that small businesses deserve to operate with the same sophistication and efficiency as Fortune 500 companies. With years of experience working on large-scale database systems and designing workflows for a Fortune 500 healthcare company, our team witnessed firsthand how powerful information systems can generate 10x, even 20x returns on operations. That experience revealed a stark reality: while enterprise-level companies benefit from cutting-edge technology that transforms their performance, small businesses are often left with basic tools that limit their growth. Efficiensa was created to bridge this gap — delivering enterprise-grade solutions, powered by AI, to the small businesses that form the backbone of our economy.
Our Values
Customer-Centric
Every feature we build starts with understanding our customers' real-world challenges and needs.
Simplicity First
We believe powerful software doesn't have to be complicated. Intuitive design is at the core of everything we create.
Quality & Reliability
Small businesses depend on us daily. We maintain the highest standards of performance and security.
Accessibility
Great software should be accessible to businesses of all sizes, everywhere. We're committed to fair pricing and global reach.
Leadership Team
Frank Orozco
CEO & Founder
Visionary entrepreneur with 5+ years of experience in large-scale database systems and workflow innovation at Fortune 500 healthcare companies.
Katelyn Haywood
Chief Marketing Officer
Creative marketer with experience building brands, growing social media followings, and driving customer loyalty. Skilled in promotions, packaging design, and customer relations, with strong organizational and communication abilities.
Ivan Herrera
VP of Sales LATAM
Sales leader specializing in Latin American markets with extensive experience in business development and regional expansion strategies.