About Efficiensa
Empowering small businesses with intelligent software solutions
Our Story
My journey with Efficiensa began in 2023, born from a fundamental belief that small businesses deserve to operate with the same sophistication and efficiency as Fortune 500 companies. Having spent the last five years working with large-scale database systems and innovating workflows for a Fortune 500 healthcare company, I witnessed firsthand how powerful information systems can help businesses generate 10x, even 20x returns on their operations. This experience revealed a stark reality: while enterprise-level companies have access to cutting-edge technology that transforms their operations, small businesses are often left with basic tools that limit their potential. Efficiensa was created to bridge this gap, bringing enterprise-grade solutions to the businesses that form the backbone of our economy.
Our Values
Customer-Centric
Every feature we build starts with understanding our customers' real-world challenges and needs.
Simplicity First
We believe powerful software doesn't have to be complicated. Intuitive design is at the core of everything we create.
Quality & Reliability
Small businesses depend on us daily. We maintain the highest standards of performance and security.
Accessibility
Great software should be accessible to businesses of all sizes, everywhere. We're committed to fair pricing and global reach.
Leadership Team
Frank Orozco
CEO & Founder
Visionary entrepreneur with 5+ years of experience in large-scale database systems and workflow innovation at Fortune 500 healthcare companies.
Ivan Herrera
VP of Sales LATAM
Sales leader specializing in Latin American markets with extensive experience in business development and regional expansion strategies.